Leisureshopdirect
We work with Leisureshop Direct with their On and Off site Search Engine Optimisation.
The Client
Leisureshopdirect is a leading online caravan, camper van and camping accessories retailer based in Ilfracombe, Devon. They stock very specific products, making them the go-to supplier for replacement fixtures and fittings for customers recreational vehicles.
Project Objectives
- Solving issues related to search that were devaluing the website
- Ideation and execution of new search campaigns
- Assistance in growing their overall online presence
What Leisureshopdirect have to say about us...
"I've worked with Full Story on some of the more technical aspects of my eccomerce website. Over a six month period they managed to lift the exposure of an area of my website that was devalued by Google's algorithmic update which was costing my business £1000's every single month.
Full Story have become an important aspect of my 5 year business plan."
Ben Donovan, Managing Director
The story so far...
The team at Leisureshopdirect withhold a strong understanding of digital. They came to FullStory for further expertise in analysing their search presence, and to learn new methods to increase exposure and in turn, conversion. Unfortunately upon initial inspection of the website, we uncovered that Leisureshopdirect had some relatively serious issues which were proving extremely detrimental to their search engine exposure which had a direct impact on the business financially.
Upon further investigation we found that the primary cause of the search engine penalties was caused by a large number of poor quality links pointing to the website. This happened shortly after Google’s ‘Penguin’ update which is notorious for devaluing websites. Having identified the cause of the issue, we got to work identifying which of the sites’ large number of backlinks were of poor quality and went through the three phase process to have them removed.