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Notes on Shopify, growth and the craft of building stores that sell.

Stylish woman at a Parisian cafe table with a glass of rose and her phone beside her

Apple's iPhone Duo: what a folding phone means for your website

Apple's first folding phone gives Safari three screen shapes your website has never seen: a short, wide outer display, a near-A4 inner di...

apple ecommerce web design iphone duo
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Woman in an elegant black dress seated in an ornate chair surrounded by red roses

This week's highlights: a ChatGPT advertising feed and conversion pipeline for a luxury fragrance house

A ChatGPT advertising feed and server-side conversion pipeline for a luxury fragrance house, a rebuilt site search and universal size gui...

behind the scenes chatgpt ads ecommerce site search
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A woman in a wide-brimmed hat gathering white hydrangeas in a summer garden

This week's highlights: a discovery set quiz with credit-back rewards for a luxury fragrance house

A guided discovery set quiz with automatic credit-back rewards for a luxury fragrance house, self-judging email A/B tests for a professio...

behind the scenes email a/b testing fragrance finder
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Woman in a white tank top standing in front of a bathroom mirror

This week's highlights: an owner upgrade programme for a premium LED skincare device brand

An owner upgrade programme for a premium LED skincare device brand, an early warning system that reads support conversations, and a famil...

behind the scenes customer self service portal loyalty programme
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Stylish woman in a white t-shirt leaning against a wall

This week's highlights: a live ecommerce reporting platform for a premium fashion basics brand

A live ecommerce reporting platform for a premium fashion basics brand, a full storefront refresh for a clinical skincare brand, our revi...

behind the scenes ecommerce analytics ecommerce dashboard
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Two stylish women photographed street-style during fashion week

This week's highlights: a complete wholesale platform for a premium clothing brand

A wholesale ordering platform for a premium clothing brand, margin reporting rebuilt on actual costs, anniversary store credit for a clin...

behind the scenes digital lookbook loyalty
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Considered display in an upmarket boutique, the kind of premium retail world our clients sell into

This week's highlights: a B2B trade platform for a premium hair and scalp wellness brand

A fortnight about new ways to sell: a full trade-account platform for a premium hair and scalp wellness brand, a service-first booking sy...

behind the scenes bookings internationalisation
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A stylist in a calm, upmarket hair salon

This week's highlights: a wholesale trade platform for a premium hair wellness brand

A full wholesale trade channel for a premium hair wellness brand, a self-serve appointment and events booking engine for a professional b...

behind the scenes shopify b2b shopify booking
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A child riding a tractor at a family farm attraction

How we built an experiences-commerce platform on Shopify for a busy farm attraction

Four pieces that share a single source of truth: a unified ticketing admin inside Shopify, a gate scanning app for the day of the visit, ...

behind the scenes case study experiences commerce
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