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Notes on Shopify, growth and the craft of building stores that sell.

A child riding a tractor at a family farm attraction

How we built an experiences-commerce platform on Shopify for a busy farm attraction

Four pieces that share a single source of truth: a unified ticketing admin inside Shopify, a gate scanning app for the day of the visit, ...

behind the scenes case study experiences commerce
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Circular lounge with a central fireplace and red sofas, sophisticated members club interior

This week's highlights: a multi-brand reporting platform for a luxury beauty group

A multi-brand reporting platform for a luxury beauty group, a connected beauty devices brand crossing the parity finish line, and visible...

behind the scenes shopify analytics dashboard shopify b2b
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An ornate gold chandelier on a white coffered ceiling in a luxury hotel interior

This week's highlights: a multi-brand reporting platform for a luxury beauty group

A cross-brand reporting platform for a luxury beauty group, a self-driving British-to-American translation engine for a premium hair bran...

analytics behind the scenes internationalisation
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A woman in a robe sitting in a sunlit window seat in a luxury hotel room

This week's highlights: a multi-tenant reviews platform for a luxury skincare and devices group

A multi-tenant reviews platform for a luxury skincare and devices group, a multi-year demand forecast suite inside our internal merchandi...

behind the scenes merchandising reviews
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An elegant woman in modern attire seated in front of a sophisticated building, looking poised and considered

This week's highlights: a major expansion of our multi-tenant reviews platform

A major expansion of our multi-tenant reviews platform, a three-surface gift-with-purchase build for a premium hair wellness brand, a mon...

behind the scenes platform reviews
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A modern dressing-room vanity with a large mirror and considered decor, evoking the kind of polished routine a luxury skincare customer enjoys

This week's highlights: a full-page LED skin therapy consultation quiz with an on-page face scan

A full-page LED skin therapy consultation quiz with an on-page face scan, a proper invoicing system inside our client operations app, a w...

b2b behind the scenes shopify
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A woman relaxing in a sauna wrapped in soft towels, evoking the calm, considered self-care world that luxury skincare customers move through

This week's highlights: a near top-to-bottom rebuild of an LED skin therapy consultation tool

A near top-to-bottom rebuild of the guided skin consultation tool for a premium LED light therapy brand, a customer-account invoice and s...

behind the scenes consultation shopify
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A customer sitting on a bench in a boutique clothing store, the kind of considered retail experience a calm Shopify checkout supports

Move Cart and Checkout Validations into Shopify Functions

Moving cart and checkout validations into Shopify Functions makes them faster, more flexible, and able to scale with traffic. The trade-o...

CRO Engineering Shopify
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