Devon Wildlife Trust was formed over fifty years ago by a small group of volunteers. They are a charity that work to protect Devon's wildlife and preserve the natural environment across Devon's fifty nature reserves - all of which are teeming with flora and fauna.
- Design & develop a new crowdfunding website
- Create a strategic marketing plan for an upcoming campaign
- Provide ongoing support for the duration of the campaign
The story so far...
To kick things off we met with The Devon Wildlife Trust to understand their objectives with their proposed crowdfunding campaign. We agreed that creating a bespoke crowdfunding website would be the most streamlined method of gaining donations and backing from their target audience.
We decided to go for the bespoke model to avoid the percentage loss that's involved when using third party crowdfunding platforms. The proposed site needed to have a clean easy-to-use interface, have a focus on getting visitors to convert and allow for custom variables of donations.